recent news
Vehicle advertising: The most cost effective marketing tool available
Advertising on cars delivers your message to a mass audience, creates a buzz factor, and can be very cost effective…
Continue
Drive up business profits with vehicle advertising
Vehicle wraps have become red hot for business promotion, and the chief reasons according to industry experts are affordability and effectiveness…
Continue
Interview with Lion Media UK Founder
To gain a deeper understanding into the vehicle advertising industry we interviewed Luke Moody…
Continue
Our Promise to Deliver
As the market leader in our field of private vehicle advertising, we take great pride in being able to offer effective tailored marketing solutions to all types of businesses at an affordable rate. As part of our marketing package, we ensure that your advertisement remains clean and presentable to create a lasting impression throughout your advertising campaign period. Your personalised advertisement campaign shall be managed by us from start to finish leaving you free to concentrate on your everyday business tasks. As part of our service we forge and maintain a healthy business relationship with our clients throughout your campaign regularly updating you on the progress of your advertising investment. To deliver these promises we employ an extensive selection of tools detailed below.
-
Prior to campaign
- Carefully Selected Individuals
- Vehicle appearance
- Your Monthly Feedback: Location History feedback system (LHFS)
- Monthly Vehicle Inspection
- Drivers Duties
- In depth studies using government figures
- Optional GPS service
- Order now
During campaign
Carefully Selected Individuals
We feel that the positive image of your brand is of paramount importance when 
delivering an effective and memorable message to your target audience. The driver of the vehicle is an important element of this image which is why we pay great attention to the credentials of such individuals applying to carry your advertisement(s). Ultimately, the driver is representing Lion Media UK as well as our client companies therefore applicants are subjected to a series of assessments to measure their suitability for an advertising campaign with us. The assessment process includes:
- 1) Initial Qualification - Our applicants are initially asked to complete a handful of qualification questions to ensure that we feel the individual is suitable to represent a brand. We do not accept individuals without a clean drivers licence, nor do we accept individuals who possess any criminal record.
- 2) Registration Form - The applicant is then asked to complete an extensive registration form which includes personal details, vehicle details and their corresponding journey and parking information. Once submitted, the completed form is analysed and applicants are chosen on their suitability to meet our requirements and represent a brand effectively.
- 3) Interview – The final stage of the assessment consists of an informal interview. By interacting with the applicant on a face to face basis we determine their suitability to be part of our advertising programme based on the individual’s respectability, responsibility and general personal conduct.
Once we are completely satisfied that the applicant meets all our criteria, they are added to our secure database and become available for supporting an advertising programme.
Vehicle Appearance
An important part of communicating an effective and memorable image for your brand is the vehicle on which your advertisement shall be placed. To keep your image fresh and professional we ensure that all of our available vehicles are registered after the year 2000. We also carry out a thorough visual check of the vehicle to ensure it is free from damage and kept in a clean presentable condition prior to graphic installation.
Your Monthly feedback: Location History Feedback System (LHFS)
Throughout the advertisement campaign period we ensure that your assigned vehicle(s) are kept in excellent condition and your advertisement remains pristine and clearly visible. 
To reassure our clients that this is the case, we issue a feedback document detailing your advertisement progress on a monthly basis. This comes in the form of a monthly report containing the journey history of the vehicle complete with an up to date photograph of the vehicle to illustrate that the advertisement remains in excellent condition.
Your monthly feedback document shall include a copy of our unique Location History Feedback System (LHFS). LHFS is an exclusive tool developed by Lion Media UK designed specifically to record the journey history of your assigned vehicle and the mileage covered. The driver of your assigned vehicle shall complete the LHFS form throughout the duration of the advertisement campaign recording details such as:
- Destination type (City centre / Sports ground etc)
- Duration of travel
- Location and duration of parking
- Type of roads travelled on (Motorway/ Rural/ Urban)
- Record of number of interested parties
The mileage of the vehicle is verified against the LHFS form each month during our monthly check to ensure distance details are accurate and the vehicle is achieving the set minimum mileage criteria.
Our comprehensive feedback report is submitted to you on a monthly basis via email throughout the duration of the advertisement campaign.
The beauty of our system is that we are able to record the location history of the vehicle and extract useful
information such as the type of locations attended and those most visited. This enables us to target your advertisement specifically to your individual business requirements. So for example if your business involves the retail of football equipment, then we could unite your advertisement with one of our vehicles which frequently visits football grounds therefore capturing the attention of the relevant consumers. By targeting your advertisement in such a way, we are able to maximise the exposure of your brand to the specific target audience and ultimately generate increased sales for your business. See our tailored packages page for more details.
Monthly vehicle Inspections
All of our assigned vehicles are kept clean and in excellent condition throughout your advertisement campaign. Vehicles are checked for damage, cleanliness and general condition prior to and during every campaign. Each vehicle and its corresponding vinyl graphic undergoes a thorough inspection on a monthly basis to ensure that no damage has been sustained.
Drivers Duties
Our vehicle drivers are given several responsibilities which they must fulfil to receive their monthly payment. These duties are enforced during every advertisement campaign period to ensure that your brand receives maximum exposure. The duties include:
- The vehicle must complete at least 500 miles per month.
- The driver must complete our Location History Feedback System (LHFS) form accurately.
- The driver must ensure that the vehicle is kept clean and well presented at all times throughout the contract period.
- The driver must ensure that the vehicle is driven responsibly, adhering to road traffic laws at all times.
- The driver must inform us within 1 working day of any damage sustained to the vehicle or advertisement.
- The driver must ensure that snow covering the advertisement on the vehicle is removed at the beginning of any journey.
- The driver must make every effort to park the vehicle in the most conspicuous position feasible at that time.
In depth studies using government figures
The objective of our studies is to quantify the high levels of exposure that our advertisement campaigns generate. We initiate our own detailed studies in collaboration with information and statistics published by Her Majesty’s Department of Transport to help determine an accurate estimate for the number of views our advertisements receive. Our ongoing research helps to develop this understanding through the analysis of detailed viewing information and consumer feedback which ultimately enables us to tailor your campaign thus achieving maximum impact and exposure for your brand.
Optional GPS service
We also offer our customers the opportunity to have GPS systems fitted to their advertising vehicle(s). This system allows us to track the vehicle 24 hours a day 7 days a week meaning we can establish the exact location, 
speed and direction of travel of the vehicle at any time. The system also allows us to analyse the vehicle journey history in great detail within an accuracy of a tenth of a mile. The GPS system is available specifically to those customers who may require a more detailed journey history than that provided by our monthly Location History Feedback System (LHFS). Once the GPS system is installed, you receive a monthly feedback similar to that of a regular package but with a more detailed journey history. The fitting of any GPS system to an advertisement vehicle is of course subject to the vehicle owners consent due to privacy issues. This service is only available for packages of minimum 12 Months.
Order Now
To start advertising with us simply complete our short order form which can be found here